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Internet marketers ordinarily rely on traditional article distribution websites for disseminating articles to a massive audience for SEO purposes. But with online competition expected to turn up a notch this year due to the increasingly crowded market on the Internet, Internet marketers are focusing on alternative solutions such as document sharing strategies.
Document sharing sites such as Scribd, Issuu and Yudu have attracted the attention of marketing experts because of the awesome search engine results they have been getting. Unlike article marketing websites, these sharing platforms are easy to use and free of charge.
Most document types are accepted by their systems and don't undergo rigid editorial reviews. You can upload almost any type of file such as Word, Excel, PowerPoint, rich text, and PDF and get viewed instantly by an audience.
Sign up for accounts: Various document sharing sites exist on the Web and you can sign up for free accounts by providing an email address. In addition to Scribd and Issuu, there's DocStoc, BoxNet, Calameo and Slide Share. Take some time to create your accounts in these sites and try them out to compare results.
Prepare content: Ideally, shared articles are helpful and informative to readers, or provide a solution where possible. You can create new articles or use past articles after making appropriate revisions.
Incorporating keywords and links: Carefully researched and long-tail keywords remain part and parcel of document sharing strategies. Make sure to incorporate these in filenames and at various portions of the body of your content. Create hyperlinks using your targeted keywords as anchor text and save your documents as PDF files to preserve the links. Hyperlinked keywords can generate back links and indented search listings when connected to various pages of your website. You can also maximize SEO by including website links at the footer of your document.
Sync uploads to social network profiles: Generate massive loads of traffic by combining content sharing strategies and social media marketing. Use only document shring site that offer social bookmarking options for Facebook, Twitter, StumbleUpon and other networks. Sync the uploads so that your social network friends are simultaneously informed of new documents which are ready for viewing.
Sharing content on the Internet is a trend that's not about to fade soon. In fact, search engine algorithms consider the number of people sharing and "liking" the same links as social proof, a major factor in SEO. Simply uploading documents at file sharing sites, however, won't improve site traffic unless you observe document sharing strategies for SEO.-----------------------------------------------------------------------------------------------------------------------
Benefits of Online Document Sharing
Today it is possible to handle and deliver important business files and documents without even the need to use paper or any other stationary. Though this may sound improbable, online document sharing has made possible the transfer of large files without the need of breaking them down into smaller units. Thanks to the latest electronic document management software, any document can be shared through the internet hassle free whether it is in PDF, DOC or PPT format. This is also a lot cheaper than paper file sharing.
Online document sharing does away with the need to send important, large PDF documents through post which is more unreliable and time consuming. The software also has an organizing system that is easy to use and is fast with its upload and download time. This of course simplifies the sharing of documents between business professionals and reduces the risk involved in such processes. With the coming of such software, people who are located far apart can also collaborate on projects and share them. A data access system in the software provides secure access to documents in a regulating manner which allows access to only select people. The shared PDF documents can also be accessed from a variety of locations and be shared as well. This online sharing software needs to follow security regulations, thereby making the online sharing of documents completely secure. It helps to run a research on online sharing systems before actually using one.
Even Microsoft Word comes with features that facilitate collaborative writing of documents. These are simple and extremely easy to use. These help in providing a professional look to documents without much of an effort. The features include change tracking, creating new versions of the document, adding editing notes and allowing multiple authors to modify the document and to know of the changes made by other people. This does not imply that the documents need to be emailed to the authors. Online sharing systems prevent people's inboxes from getting clogged and they work well especially for people who have slow connections for whom it is very difficult to keep track on the changes made on documents.
When the document is uploaded on the server, the access to it is streamlined. Collaborators on the document are able to access it from multiple versions that are made available online, and they can also make notes and add comments to the document. Online project work spaces make online file sharing a lot easier. With the presence of a common online project workspace, the members don't need to update their email lists since all communication gets coordinated through a common space. Handling these tools is a very easy process and does not take too much time to learn as most of them have an interactive interface. It helps, when one makes use of a single workspace, because that way the entire team of collaborators is kept informed about the changes made to the document. This collaboration is very easy to maintain and it makes the management of a project easy.
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